Real-life social workers have been the inspiration for a thought-provoking
recruitment campaign which scooped a top advertising award.
More than 45,000 people have registered their interest in becoming a social worker, since the launch of the Children’s Workforce Development Council’s Be the Difference recruitment campaign launched in September 2009.
The Be the Difference campaign won the copywriting prize at the Awards for National Newspaper Advertising (ANNA).
Interested in becoming a social worker yourself?
Have a look at the Be the Difference campaign for yourself.
Check out our social worker video and podcasts.
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